It all started because she needed art on her walls...Carrie Richardson Fry, an environmental engineer and self-proclaimed sucker for fun colors, began updating her home decor and sought opportunities to commemorate things and places that were meaningful to her like her home state of Oklahoma, North Carolina where she met her husband and started her family, witty quotes, her love of beer, the city of Durham & the number 17. That starting place quickly developed into more, and cr2f (a play on her initials) was born.